👋 Hey there, stalker! 👋

I’m Farah, Executive Creative Director and Head of Creative Excellence at McCann Paris, where I’ve helped make the agency the #2 in France and the best-performing office in the network. Along the way, I’ve won pitches for Biocodex (Saforelle) and MSC Cruises, created the pop culture phenomenon #Optink, and picked up a couple of Cannes Lions Grand Prix. I’ve also contributed to placing France in the Top 5 most creative countries worldwide in 2021, 2023 and 2025. My work has taken me from intimate health campaigns to shoots with talents like Eva Longoria, Cara Delevingne, Heidi Klum, Jannik Sinner, and Carlos Sainz.

Beyond the awards, I launched and continue to mentor the Miami Ad School program at McCann Paris, and I participate in the AACC “IIN” initiative, a platform opening doors for young talent from underrepresented backgrounds.

My international journey took me from Beirut to Tokyo, Berlin, and New York. At Ogilvy Japan, I helped win the Shiseido pitch, and at R/GA New York I co-created Verizon’s #ConnectedByPride. Those experiences shaped my belief that creativity only matters if it’s relevant, fearless, and just disruptive enough to make people stop and care.

And when I’m not doing all that… I’m still losing too many late nights to Civilization. 🎮

ACCOLADES

Cannes Lions

  • 2025: Grand Prix – Film (Corporate Purpose & Social Responsibility), Gold – Entertainment (Non-Fiction Film), Silver – Entertainment (Diversity & Inclusion), Silver – PR (Content Creation & Production), Bronze – Luxury (Brand Storytelling) + 7× Shortlists

  • 2023: Gold – Social & Influencer (Cultural Insight), Silver – PR (Not-for-profit / Charity / Government), Silver – Direct (Not-for-profit / Charity / Government), Bronze – Direct (Launch/Re-launch), Bronze – Media (Social Behaviour & Cultural Insight)

  • 2021: Grand Prix – PR (Culture & Context), 3× Gold Lions, 3× Silver Lions, 3× Bronze Lions + Shortlists

D&AD

  • 2022: 2× Yellow Pencil, 5× Graphite Pencil, 6× Wood Pencil, Shortlists

  • 2019: New Blood Wood Pencil – BBC

  • 2018: New Blood Wood Pencil – Pearson

The One Show

  • 2024: Silver Pencil – Cultural Driver (Popular Culture Impact), Merit – PR for Good

  • 2022: Best of Discipline Pencil – Social Media, 7× Gold Pencils, 2× Silver Pencils, Bronze Pencil, 3× Merits

ADC / Art Directors Club

  • 2025: ADC France Grand Prix – Excellence

  • 2025: ADC France - Jury Member - Excellence

  • 2024: ADC Germany – Grand Prix Sustainability, 2× Gold, 3× Bronze

  • 2024: ADC Europe – 2× Bronze

  • 2018: Young Ones ADC Merit – Product Design

Gerety Awards

  • 2025: Grand Prix – Entertainment Cut (Online Video), Silver – Communication Cut (Integrated), Bronze – Health Cut (Strategy)

  • 2023: Gold – Health Cut, Silver – Work for Good

  • 2021: Silver – Work for Good

London International Awards (LIA)

  • 2023: Bronze – PR (Public Service/Charity/NGO) + Finalist

  • 2021: 3× Gold, 5× Silver, 2× Bronze

Other

  • INfluencia 2025: Grand Prix – Brand Content

  • Epica 2023: Silver + 2× Bronze

  • Eurobest 2023: Silver + Bronze

  • Effie 2023: Silver – Social Responsibility

  • Golden Drum 2021: Grand Prix, multiple Silvers & Bronze

  • Clio 2022: Grand Clio, 3× Gold, Silver

  • WARC 2022: Grand Prix – Media

  • Stratégies 2021: Grand Prix – Communication d’Engagement, Grand Prix de la Pub, “Coup de Cœur” Jury Prize – Editorial Communication

  • Montreux 2018: Gold Medal – Print

  • Dubai Lynx 2014: Silver + 3× Bronze

  • MENA Effies 2012: Gold – CSR

Webby Awards

  • 2024: Jury Honoree – Health & Awareness, Public Service & Activism

  • 2022: Best Cause Related Campaign (Advertising, Media & PR)

  • 2019: Jury Honoree

World Creative Rankings / Industry Rankings

  • 2025: #2 Agency in France

  • 2024: The Drum - #18 Top 100 Campaigns for Charity

  • 2023: The Drum – #6 Top 100 Campaigns, #13 Copywriter Worldwide

  • 2023: #5 Agency in France

  • 2022: D&AD #3 Copywriter Worldwide

  • 2022: The Drum – #28 Copywriter Worldwide

  • 2022: One Show Rankings – #8 Copywriter Worldwide, #1 in France

  • 2021: Cannes Lions Rankings – #8 Copywriter Worldwide

  • 2021: Adweek - #16 Top 25 Ads of the Year

  • 2021: #2 Agency in France

  • 2021, 2023 & 2025: Contributed to France ranking #4 most creative country worldwide