CAMPAIGN OVERVIEW
CASE FILM
“With the Opt.Ink tattoo that you can get for free in more and more studios, what does one acknowledge their willingness to do?”
TATTOO ARTIST PLAYBOOK
An artist-dedicated toolkit including background information, tattoo design, reco, inspiration, ways of activating, FAQ, tattoo consent form and communication material such as stickers, posters, social stories & posts...
MICROSITE
A one-stop-shop for ink enthusiasts, tattoo artists and medical professionals. Includes an interactive map with directions to the nearest tattoo studio.
SOCIAL CONTENT
Some of the assets developed aimed at the general public, ink enthusiasts and tattoo artists. Follow @JungeHelden for more.
EVENTS & BTS
Cannes Lions 2023 - Gold - Social & Influencer
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Cannes Lions 2023 - Silver - PR
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Cannes Lions 2023 - Silver - Direct
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Cannes Lions 2023 - Bronze - Direct
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Cannes Lions 2023 - Bronze - Media
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Art Directors Club 2024 - Grand Prix Sustainability
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Gerety 2023 - Gold - Health Cut
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Gerety 2023 - Silver - Work for Good Cut
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The Drum Top 100 Campaigns for Charity: #18
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Art Directors Club 2024 - Gold - Activation
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CARE 2023 - Recognized by the EU Parliament & the UN Department of Global Communications
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Webbies 2024 - Jury Honoree - Health and Awareness
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Webbies 2024 - Jury Honoree - Public Service and Activism
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The One Show 2024 - Silver Pencil - Cultural Driver
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Art Directors Club 2024 - Gold - Product PR
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Epica Awards 2023 - Silver - Public Interest
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LIA 2023 - Bronze - Creativity in PR
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Eurobest 2023 - Silver - PR - Not-for-Profit/Charity/Government
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Eurobest 2023 - Direct - Not-for-Profit/Charity/Government
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Epica 2023 - Bronze - Direct Marketing
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Epica 2023 - Bronze - Public Interest – Health & Safety
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Artificial Intelligence Jury Experiment - Epica 2023 - Top 3 in Direct & PR
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Cannes Lions 2023 - Gold - Social & Influencer 〰️ Cannes Lions 2023 - Silver - PR 〰️ Cannes Lions 2023 - Silver - Direct 〰️ Cannes Lions 2023 - Bronze - Direct 〰️ Cannes Lions 2023 - Bronze - Media 〰️ Art Directors Club 2024 - Grand Prix Sustainability 〰️ Gerety 2023 - Gold - Health Cut 〰️ Gerety 2023 - Silver - Work for Good Cut 〰️ The Drum Top 100 Campaigns for Charity: #18 〰️ Art Directors Club 2024 - Gold - Activation 〰️ CARE 2023 - Recognized by the EU Parliament & the UN Department of Global Communications 〰️ Webbies 2024 - Jury Honoree - Health and Awareness 〰️ Webbies 2024 - Jury Honoree - Public Service and Activism 〰️ The One Show 2024 - Silver Pencil - Cultural Driver 〰️ Art Directors Club 2024 - Gold - Product PR 〰️ Epica Awards 2023 - Silver - Public Interest 〰️ LIA 2023 - Bronze - Creativity in PR 〰️ Eurobest 2023 - Silver - PR - Not-for-Profit/Charity/Government 〰️ Eurobest 2023 - Direct - Not-for-Profit/Charity/Government 〰️ Epica 2023 - Bronze - Direct Marketing 〰️ Epica 2023 - Bronze - Public Interest – Health & Safety 〰️ Artificial Intelligence Jury Experiment - Epica 2023 - Top 3 in Direct & PR 〰️
Client: Junge Helden e.V.
Agency: McCann Paris
ECD & Strategy: Cedric Astrella / CD, Strategy, Writing & Sound: Farah El Feghali / CD, Strategy & Guinea Pig: Mateo Fernandez / Senior Art Director: Goncalo Gameiro / Senior Copywriter: Gabriel Abrucio / Head of Project Management: Alexandra Znaty / Motion Designer: Etienne Philippe / Head of Digital: Pierre-Jean Bernard / Digital Project Director: Duc-Huy Tran / Digital Project Manager: Justine Maroux / Interactive Designer: Launde Morel / Account Director: Hajar El Kalaji / Art Buying: Veronique Leblanc
Support:
McCann EMEA: John Mescall, Adrian Botan, Carmen Bistrian & Alice Reindlova / Weber Schandwick Germany: Julia Suedholter & Dominik Hennes / McCann Germany: Götz Ulmer, Jan Willhelm, Petra Strobl, Björn Seib, Schakir Islamow, Bryan Donovan, Pedro Americo & Connie Bedenk / MRM Germany: Martin Biela, Darren Jones & Carsten Schneider / MRM London: Chris Taylor