BEAUTY GENIUS #ESSENTIAL

L’Oréal Paris didn’t need more noise in beauty, it needed clarity.

Enter Beauty Genius, the brand’s first AI-powered beauty assistant, designed to cut through confusion with personalized, science-backed guidance available 24/7.

Built on 116 years of L’Oréal Paris expertise, it transforms questions into tailored routines and turns answers into instant, shoppable solutions.

Proving that when tech meets trust, beauty becomes personal.

Because you’re worth it.

CASE FILM

SOCIAL FILMS

With videos created in a light-hearted tone and formats for both 9:16 and 16:9, we showcased the tool through the voices of L’Oréal Paris’ iconic spokespeople, including Eva Longoria, Kendall Jenner, and Cara Delevingne.

Bloopers

Compilation

Cara Delevingne

Eva Longoria

Aja Naomi King

Cindy Bruna

Kensington

Luma Grothe

Glamzilla

Kendall Jenner

BTS

Agency: McCann Paris / Client: L’Oréal Paris / CCO: Julien Calot / ECD: Farah El Feghali / Art Director: Alice Lebegue / Copywriter: Jean Richardson

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