INTIMATE BALANCE. EXPERT CARE.

Saforelle joined our client roster after a competitive pitch in which my route, “The more you know, the better you feel,” was selected as the winning platform.

By using scientific education as a tool for empowerment and destigmatization, we’ve helped the brand establish a consistent and impactful voice in the intimate care category.

Since then, we have accompanied Saforelle across 360° communications, and our collaboration was rewarded with the brand’s first industry recognition: a metal for “Skincare for Down There.”

BRAND FILM

SKINCARE FOR DOWN THERE

CASE FILM

BTS

Gerety 2025 - Bronze - Health Cut - Strategy

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Cannes Lions 2025 - Shortlist - Media - Healthcare

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Cannes Lions 2025 - Shortlist - Brand Experience & Activation - Guerilla Marketing & Stunts

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Gerety 2025 - Bronze - Health Cut - Strategy // Cannes Lions 2025 - Shortlist - Media - Healthcare // Cannes Lions 2025 - Shortlist - Brand Experience & Activation - Guerilla Marketing & Stunts //

Agency: McCann Paris & McCann Health London / Clients: Biocodex - Saforelle / CCO: Julien Calot / ECD: Guy Swimer & Farah El Feghali / CD: Eduardo Boldrini & Agathe Dupasquier / Art Director: Alice Lebegue & Summer Wood / Copywriters: Jean Richardson & Imogen Drake / Junior Art Directors: Chloé Porta & Leslie Ngia

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