FILM CASE
PR CASE
INTERACTIVE OUT-OF-HOME
SOCIAL
A preview of social assets featuring our spokespeople, complemented by influencer partnerships that extended the campaign’s reach and relevance.
Viola Davis
Eva Longoria
Elle Fanning
Cara Delevigne
GLOBAL PR
The campaign extended beyond film into a global activation, supported by PR and live events across more than 10 countries, amplifying Ilon Specht’s legacy and bringing her story to new audiences worldwide.
Cannes Lions 2025 - Grand Prix - Film
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Cannes Lions 2025 - Gold - Entertainment
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Cannes Lions 2025 - Silver - PR
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Cannes Lions 2025 - Silver - Entertainment
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Gerety 2025 - Grand Prix - Entertainment
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Gerety 2025 - Silver - Integrated
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ADC France 2025 - Grand Prix - Excellence
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Influencia 2025 - Grand Prix - Brand Content
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Cannes Lions 2025 - Shortlist - Titanium
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Cannes Lions 2025 - Shortlist - Glass
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Cannes Lions 2025 - Grand Prix - Film // Cannes Lions 2025 - Gold - Entertainment // Cannes Lions 2025 - Silver - PR // Cannes Lions 2025 - Silver - Entertainment // Gerety 2025 - Grand Prix - Entertainment // Gerety 2025 - Silver - Integrated // ADC France 2025 - Grand Prix - Excellence // Influencia 2025 - Grand Prix - Brand Content // Cannes Lions 2025 - Shortlist - Titanium // Cannes Lions 2025 - Shortlist - Glass //
Agency: McCann Paris, McCann Worldgroup, Traverse32 & Breakwater Studios / Client: L’Oréal Paris / Executive Producers: Charlotte Franceries (CEO) & Julien Calot (CCO) / Chief Executive Creative Director: Daryl Lee / Film Director: Ben Proudfoot / Global Business Lead: Anne-Sophie Carbo / CCO: Javier Campopiano / Global Chief Content Officer, President: Brendan Gaul / EVP, Global Head of Production: Brett Henenberg / Executive Creative Director: Farah El Feghali / Creative Director: Anne-Sophie Guerin / Creative Excellence Manager: Alice Reindlova / Account Manager: Alexia Kreutz / VP Client Services: Alex Chodak / Strategic Planning: Julie Barthoulot