SOCIAL BUMPERS
Stories and post introducing the game and our riders.
SOUND COMPOSITION
RECAP VIDEO
REAL-TIME CLUES
The Paris Game Week is one of the most anticipated gaming events of the year.
To leverage Subway’s new partnership with Uber Eats, we turned our delivery into a nationwide social and interactive game.
3 major cities, 9 Sub Riders and real-time clues.
The rules were simple: Find them, snap them and tag us to win up to 1 month of Subs on Uber Eats.
Bonus: Campaign soundtrack by yours truly.
Agency: McCann Paris / Client: Subway x Uber Eats / ECD: Julien Chiapolini / ACD: Mateo Fernandez / Art Director: Adriana Luzzatto / Copywriter & Sound: Farah El Feghali