Farah El Feghali - #FreshNFurious

#FRESHNFURIOUS

The Paris Game Week is one of the most anticipated gaming events of the year.

To leverage Subway’s new partnership with Uber Eats, we turned our delivery into a nationwide social and interactive game:

3 major cities, 9 Sub-riders and real-time clues.

The rules were simple: Find them, snap them and tag us to win up to 1 month of Subs on Uber Eats.

Bonus: Campaign soundtrack by yours truly.

SOCIAL BUMPERS

Stories and post introducing the game and our riders.

SOUND COMPOSITION

RECAP VIDEO

REAL-TIME CLUES

Agency: McCann Paris / Client: Subway x Uber Eats / ECD: Julien Chiapolini / ACD: Mateo Fernandez / Art Director: Adriana Luzzatto / Copywriter & Sound: Farah El Feghali